Singapore Ecommerce Centre launches AI wellness advisor Jenny

Singapore Ecommerce Centre has launched Jenny, an AI-powered wellness advisor that blends voice, avatar and shopping support across its digital platforms. The tool is live now in Singapore and is meant to speed product discovery, customer service and wellness guidance without a download.

Why it matters: - Jenny puts AI-driven wellness guidance, product discovery and customer support into one browser-based experience. - The launch signals a shift toward more interactive retail tools that can help shoppers get faster answers and move from browsing to checkout in the same flow. - Singapore Ecommerce Centre says the system is designed to give customers instant, personalized help while keeping human support in place.

What happened: - Singapore Ecommerce Centre launched Jenny on Aug. 6, 2026, as Singapore’s first AI wellness advisor. - The advisor uses conversational AI, real-time voice interaction and lifelike avatar technology. - Jenny is available now through the company’s official digital platforms on desktop and mobile browsers. - Customers access the tool through a dedicated support widget after logging into their rewards account. - No app download is required.

The details: - Jenny helps customers explore wellness-related information and navigate the company’s digital product ecosystem. - The advisor can suggest relevant items from Singapore Ecommerce Centre’s wellness and skincare collections based on a user’s stated preferences. - Jenny includes one-click "Add to Cart" functionality. - The system supports order tracking, loyalty point inquiries, voucher redemption and common FAQ responses. - Jenny can also explain product formulations and general ingredient benefits. - The platform is integrated with Singapore Ecommerce Centre’s e-commerce backend for real-time product, account status and loyalty rewards data. - Singapore Ecommerce Centre says Jenny uses a privacy-first framework that requires explicit user consent before optional features activate. - The company has published an AI Information Card for Jenny covering capabilities and data handling practices. - The launch announcement includes a company announcement for more information.

Between the lines: - Jenny combines shopping support with wellness education, which could help reduce friction for customers who need guidance before buying. - The real-time voice and avatar setup is meant to make the experience feel more conversational than a standard chatbot. - The move also shows how ecommerce brands are using AI to extend customer service beyond business hours. - The company frames the tool as an addition to, not a replacement for, its customer care team.

What’s next: - Singapore Ecommerce Centre expects future updates to add expanded skincare analysis tools. - The company also plans further improvements in multilingual support. - Jenny will continue to serve as a unified interface for product discovery and account support across desktop and mobile.

The bottom line: - Singapore Ecommerce Centre is betting that AI-powered, always-on wellness advice can make digital shopping faster, more personal and easier to convert into sales.